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Fruit Or Animal Print…

A BASKET OF FRUITS OR A FASCINATION FOR ANIMALS

What is your ‘print’ pick for the coming summer…?

With so much colour exploding into clothes both in the current and upcoming seasons, designers and retailers all over the world are tempted to explore new colourful and innovative prints that are different from the already popular big and bold flowers. After the prominent influence of the 70s style during the spring 2­­­­­­011, with floral prints and wide silhouettes, positive energy surrounds new designs and a new wave of inspiration seems to be coming from a basket full of luscious fruits which have been literally transformed into prints first setting off on the runways and then flooding the high street fashion too. Whereas on one side there are fruits running allover on garments, the other side is strolling into the zoo to get inspiration from the animal world and developing a range of animal prints. Is the Indian industry listening…?

 

THE CITRUS “FRUITS”

With a promise to provide the necessary ‘colour-patch’ to anyone’s otherwise dull wardrobe fruit prints, is becoming one of the must have chic styles for the summer. The versatile and cheerful designs are livening up the latest collections by providing a tropical surprise from gently rounded cherries and succulent strawberries to bright bananas, pineapples oranges and lemons in flamboyant creations on clothing pieces as well as accessories which are almost indispensible. First seen on the summer 2011 runway shows of Moschino, Stella McCartney and Prada which featured a variety of fruits and other abstract fruit-inspired shapes, the fashion fraternity seems to have gone ‘bananas’ over these prints on the featured outfits. Following into the resort 2012 collections with an even stronger note, Anna Sui along with a lot of other designers flaunted this trend yet again, making the look a lot more prominent for the coming summer of 2012.

Retailers worldwide have also taken the plunge into the summer mood with garments like summer dresses, skirts, leggings, shirts and even socks being produced incorporating these prints. The leaders in the fruit race are some of the biggest fast-fashion retail names such as Primark, ASOS, Topshop, Juicy Couture, Zara, Debenhams and Mango. The best part about these designs is that they fit into both casual as well as semi-formal outfits. For instance, the cherry print playsuit from Mango can be clubbed with a good tuxedo jacket for a formal-chic look, while the Primark lemon print sundress can be worn with a pair of bright heels and a tote for a very casual summery look.

Simple, loose silhouettes complement this print, so as to not take the focus away from them. The most famous shapes in this trend are flared, short- dresses, loosely fitted T-shirts, kimono-style tops, fitted pencil skirts, jumpsuits, playsuits and shorts. To achieve the true effect of this trend, bright prints in colours like yellow, orange, red, pink, green and purple can be combined on base colours like white, beige, peach, light blue and black. Being such a flamboyant look, to tone down the blinding brightness and colourfulness of the design such pieces can be complemented with solids as seen in the runway collection of Stella McCartney, or alternatively, a fruit print top can be used to brighten any dull outfit, be it a simple business suit or just a casual pair of jeans. Combining different prints in an ensemble can create a kitsch look, for edgy street-style, just like the garments in the summer collection of Prada. A hint of feminine allure can be added to the look with heels as well as classic and elegant clutches.

Not only in apparel but literally flying off the shelves with these garments, are fruit-shaped and fruit printed accessories as well. While some people find it extravagant and bizarre to club the fruit prints with matching accessories, others may use these flamboyant pieces to brighten-up their existing wardrobes. Fruity necklaces, brooches as well as colourful pendants and earrings bring out the cheerful side in anyone’s personality, while staying up-to-the-minute with the beat of fashion. Cherries, apples as well as other fruits made out of plastic, metal or other precious materials will be the new summer staples, complementing the look with cute fruity shoes like ballet pumps as well as stylish beach and urban chic clutches, bags and sandals that are once again printed with fruits all over.

 

 

 

 

THE ANIMAL FASCINATION

Animal prints generally considered as classics, leopard and python prints have been in trend for many seasons in succession, but this time they are everywhere. Designers like Phillip Lim, Emilio Pucci, Balenciaga, and Cavalli have showcased a riot of animal prints in their catwalks. While Philip Lim interpreted this print as a full length jumpsuit with a cat-like appeal, Emilio Pucci and Cavalli gave this trend a very feminine twist by using body-conscious silhouettes. Taking a different approach towards the animal prints, Balenciaga used an extremely shiny fabric with Dalmatian-like spots to create certain garment pieces along with the designers tie-up with Pierry Hardy for his Resort 2012 footwear collection, which contained structural designs with leopard print. Not only on cotton and polyester, which have been a staple with animal prints, this time even denim as a base seems to be getting a good dose of these prints with leopard-spots, python-prints and cheetah-stamped graphics. Although the safest bet while developing animal prints is to complement the pairing pieces in monochrome shades rather than contrasting colours, a lot of designers have also combined different kinds of prints in an ensemble or a single garment. The mix of leopard and python print is being observed as a hit amongst all the other styles being developed talking this inspiration.

Brands like Zara and Mango are already stocking such printed pieces in their new collections for fall/winter 2011-12. Making a huge statement to start with, Zara has flaunted a range of clothing pieces and accessories like tops, blazers, head-bands, scarves, hats, wallets and sunglasses in this category. Mango, on the other hand has aced this trend via its lovely dresses, tops, trousers and the use of feathers, fur and dull gold fabric which support the look completely. Other retailers including forever 21, Promod and Vero Moda have also featured animal prints in a few silhouette options. Apart from the obvious browns and blacks, faded out prints with bright coloured highlights are also catching on. For a more feminine appeal, colours like pink, purple, grey and turquoise blue can be experimented with to be different.

After all the hyped and exotic garments, the accessories are not far behind in this trend as well. Ranging from designers like Celine, Fendi, Marni, Miu Miu and Mulberry and retailers like Aldo, Accessorize, Zara and Promod – funky animal-shaped rings, pendants, bracelets and printed bags, bangles, belts, scarves and head-bands have the potential to liven-up any outfit and add a cat-like appeal. Paired with simple and plain clothes or even a formal white shirt and trousers, these glamorous pieces of jewellery make a luxurious style-statement. With a rock-chic and ultra-glam appeal, this trend will surely be carried forward for many seasons ahead in as many variations as possible.

 

 

 

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4 Comments

Leave a Comment
  1. neeti / Nov 7 2011 3:20 pm

    well written and amazing article with all the info 🙂 both has their own amazing looks but fruits bring more glamour n color fr me 🙂 thanks fr the info amazing link to be followed .

  2. Fashion Wholesaler / Nov 14 2011 4:17 pm

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