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December 26, 2011 / apparelresources.com

Saving the rainforest with Freya swimwear

Freya has launched a collection of swimwear, using Sensitive Life Soft fabric from the SensitivEcoSystem by Eurojersey, which is a scheme that works to protect and save the world and its habitat with the World Land Trust. Every swimsuit or tank-ini that is produced saves half a meter of Atlantic rainforest. The SensitivEcoSystem has made the initiative to save the 7 percent of the remaining Atlantic rainforest, which inhabits a number of endangered species, including the Jaguar. The collection flaunts a number of features, like quick drying and chlorine resistant properties and is available in sizes 30C up to 40H.WorldLandTrust is a non-profit environmental organization that aims to save rainforest and wildlife habitats by providing funds for partner organizations so that they can purchase land and establish permanent wildlife.

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